01
Acquisition planning
Prioritise channels using intent, economics and available evidence instead of vanity metrics.
Professional Certificate
Advanced Digital Growth Strategy
Turn marketing data into practical growth decisions. Build a measurable strategy across search, paid media, content and conversion.
Duration
2 days
Format
Classroom + practical
Course fee
S$499
Next intake
21 October
What you will learn
Build a growth system, not another campaign
The page should remain easy for a non-technical editor to maintain in WordPress.
02
Measurement architecture
Connect KPIs, analytics events and reporting so decisions can be traced to business outcomes.
03
Conversion improvement
Identify friction, form hypotheses and structure tests around meaningful conversion actions.
Learner outcomes
What participants say
“The framework helped us connect marketing activity to actual pipeline rather than channel-level metrics.”
Melissa Tan
Marketing Manager
“Strong balance of strategy and hands-on implementation. I left with changes I could make immediately.”
Ryan Lim
Growth Lead
“Clear explanations, practical examples and a useful way to prioritise what to optimise first.”
Aisha Rahman
Digital Executive
FAQ
Before you enrol
Do I need advanced analytics knowledge?
No. Familiarity with digital marketing metrics is useful, but the course begins from practical business questions.
Is this suitable for managers?
Yes. The emphasis is on decision-making, measurement and translating channel activity into business outcomes.
What should I bring?
Bring a laptop. Exercises are designed to be completed during class.
Will I receive course materials?
Yes. Participants receive access to the course materials after the session.
Next intake
Build a more measurable growth strategy
Join the next class and apply the framework to a real marketing challenge.